GET PAID TO DO AN ONLINE SURVEY?

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 Why Do Brands Offer Online Surveys!



Did you know that you can get paid by filling out surveys online? 

A mobile survey is a survey that respondents complete on a mobile device – such as a smartphone or tablet. It’s important to optimize a survey for mobile devices so that participants can easily read, understand, and navigate the survey.


Keys to have a good online survey: 

  • Short and Simple Questions

  • Easy-To-Read Text

  • Easier options to choose to answer!

  • A limited number of questions

  • Avoid Unnecessary Drop-downs 

  • Reduced numbers of open text questions


"Maintaining brand awareness is an important aspect of marketing your business. It is very helpful to analyze the perceptions your target audience has towards your product packaging, marketing & advertising, products, services, and messages sent through various channels. Inviting consumers to provide feedback and maintaining a constant presence in your target markets is essential to the brand." - says Susan E. DeFranzo in their blog about measuring effectiveness.




These are usually done by pointing out certain questions of measures, such as Why, What, Where, How and When to measure the effectiveness of a brand. 

  • Why Measure effectiveness?
    If a program is not achieving its objectives, the marketing manager needs information to know how or where to spend money more effectively. 

  • What to Measure?
    When a company decides to change its theme, it might want to see how the target audience would react to it. 

  • Where to Measure? 
    There are mainly two ways to measure, one in Laboratory and the other in the Field test. 

  • How to Measure?
    Quantitative method - such as surveys that ask questions with scaled responses. 

    Qualitative methods - such as interviews and focus groups are usually performed before launching the campaign.

  • When to Measure? 
    Measures can be taken before or after launching the advertisement. One is 'Pretest' and another one is known as 'Post-test'. 


These online surveys follow the point of the Quantitative method for filling out surveys and people can earn money from it. These usually take 15 minutes to an hour to complete. 


The formats of the surveys are usually like these -




Online surveys can be an excellent way for teenagers to earn money! Advertisers use different kinds of techniques to make these surveys successful. These are explained in the Techniques to measure advertising blog. 


Have you ever done a survey like this? 



References: 




 


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