Interactive Services - The New Type of Marketing?

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Is Interactive Services the new thing in the Marketing Industry? It is a different kind of service provided by the specialized services. 

Specialized Services are often provided by the agencies. There are several agencies in the industry - among which Digital/Interactive agency is one of them. 

These agencies practice and cultivate their aptitude in planning and creating advanced instruments. As of now, interactive agencies range from more modest organizations that practice to full-support developed offices that plan and execute a total digital/interactive promoting program through essential brand counselling, imaginative and message improvement, and technical information.

The Interactive agencies include expertise from different departments such as; Technology, Creativity, Database Marketing, Digital Media and Customer Relationship Management. 

The interactive marketing allows users to interact with variety of products, and hence it can be exciting sometimes. You can know about your health issues with your smart watch, or calculate the steps you have taken today! 

The automated machine in a McDonalds, allows a customer to set an order without any human interaction. 

We can even use the kiosks at the airports, take out the bag tags before going to the check-in line. 


In the world of today, the less we interact with humans is the better as of we all know about Covid. Do you have any other examples as such of explaining the Interactive services? 



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