MD Shihabul Haque - MKTG 4471

  Blogs vs Print Media Magazine vs Blog It has been a while since I have read a good old magazine. Back home, it is usually laying on the centre table of the living room. I do not really think I have purchased neither have I collected any sort of magazines in the past three years here in Canada.  Talking about printed magazines and online blogs, I think reading printed magazines was a thing back in the early '90s and 2000s. I remember my mother showing me different catalogues or the jewellery in different magazines.  The blog is the new way of how people pursue reading off different writers and a new way of gaining some knowledge.  Magazines are the strongest advertising media vehicle?  Magazines have a number of strengths in comparison to other media. Strengths of magazines from the textbook include a number of characteristics that make them attractive for advertisers. Strengths of magazines include their target audience selectivity, geographic coverage, control for selective expo

  Why Do Brands Offer Online  Surveys! Did you know that you can get paid by filling out surveys online?  A mobile survey is a survey that respondents complete on a mobile device – such as a smartphone or tablet.  It’s important to optimize a survey for mobile devices so that participants can easily read, understand, and navigate the survey. Keys to have a good online survey:  Short and Simple Questions Easy-To-Read Text Easier options to choose to answer! A limited number of questions Avoid Unnecessary Drop-downs  Reduced numbers of open text questions "Maintaining brand awareness is an important aspect of marketing your business. It is very helpful to analyze the perceptions your target audience has towards your product packaging, marketing & advertising, products, services, and messages sent through various channels. Inviting consumers to provide feedback  and maintaining a constant presence in your target markets is essential to the brand." - says Susan E. DeFranzo in

 Yarmouth might just be your next vacation spot! Yarmouth, Nova Scotia Are you planning to get away this upcoming long weekend? Think of a place you are willing to go for a minivacation . Hence, a short road trip to get refreshed and relieve all the stress you might be having. May it be from your work or tired of attending online classes.  Yarmouth might just be your place! A place where you can enjoy the views of the sea, beaches and the sunsets.  Why Yarmouth? Yarmouth is offering places to stay, eat BBQ and have fun. It would be wise enough for you to go to Cape Breton or have a drive around the Cabot Trail right now, as we are having snowstorms. Visiting the east side in February will not be a good choice. Hence, Yarmouth, visit the west at the very end of Nova Scotia to have a great experience with your closed ones.  Yarmouth Due to  COVID-19  people have been staying home for a while now. It has been a year and more, and now it is time to get some refreshments. People who work ar

 Apple's Advertising Best in the Market? iPhone 12 Pro Apple's Market Positioning Strategy When you think of the best campaigns and advertisements in the market of technology in the past few years, chances are Apple would be in one of the top three in your mind. The way they display their products and deliver the advertisements - are phenomenal.  Market positioning strategy identifies the decision of the market in which the firm plans to compete and the specific elements of the marketing mix that are designed to fulfill the respective needs of the market. Brand Position by Brand Logo Apple has been successful in recent years for their imaginative way to do their business. They are known for their unique way of presenting with a great strategy, innovative marketing and for excellence in communicating with the general people. In the past 10 years in the market, Apple has made its own position in the market and has now reached as a trillion dollar company. They first came in the m

  The 2017 Honda Accord Honda's Target Audience  Did you know  Honda has been in the market for over 70 years? It is one of the largest companies who delivers the products worldwide and has a huge demand in the market. The customers of Honda are the middle-income group who are looking for vehicles that they can afford. Honda target the group of consumers that want reliable and somewhat affordable cars. They also do not want cars that aren't going to cost much to maintain.  What is a Target Market? If you have studied marketing you have probably heard of the term - 'Target Market'. Target Market is the group of consumers toward which an overall marketing program is directed.  "The general idea behind defining your target audience is that you need to know who you’re trying to reach with your messages if you want them to hit their mark and to have a serious impact on the way that your business is performing", says  Gary Henderson on his blog about target audien

Is Interactive Services the new thing in the Marketing Industry? It is a different kind of service provided by the specialized services.  Specialized Services  are often provided by the agencies. There are several agencies in the industry - among which Digital/Interactive agency is one of them.  These agencies practice and cultivate their aptitude in planning and creating advanced instruments. As of now, interactive agencies range from more modest organizations that practice to full-support developed offices that plan and execute a total digital/interactive promoting program through essential brand counselling, imaginative and message improvement, and technical information. The Interactive agencies include expertise from different departments such as; Technology, Creativity,  Database Marketing , Digital Media and Customer Relationship Management.  The interactive marketing allows users to interact with variety of products, and hence it can be exciting sometimes. You can know about you